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by **admin_pornrev** » Tue Nov 18, 2014 10:44 am

How The Mainstream Media Stole Our News Story Without Credit

FROM: http://daggle.com/mainstream-media-stol ... redit-1906

by Danny Sullivan on June 1, 2010

in Newspapers
On Friday, I broke a tasty story about a woman suing Google, claiming bad directions caused her to get hit by a vehicle. Today, I discover our story is everywhere, often with no attribution. Come along and watch out the mainstream media, which often claims bloggers rip it off, does a little stealing of its own.

Woman Follows Google Maps “Walking” Directions, Gets Hit, Sues was the story I posted late on Friday. I was tipped to the lawsuit by Gary Price of ResourceShelf. Gary hadn’t written about it himself but thought Search Engine Land would be interest in it. He came across it through the regular monitoring of search-related news that he does. He downloaded a copy of the suit via the PACER Service and sent it to me.

No one had written about the case before I put my article up. I know. I checked. So what happened then?

I’ll Steal Your Image, But I Won’t Link To You

Let’s start with the Daily Mail’s story here. We get no attribution, but I know they found the story from us. My evidence? They’re using a screenshot I made, without my permission and without credit.
It’s a screenshot of the route from Google Maps. Sure, the Daily Mail could have generated their own route using Google maps. But, they didn’t. “Their” image is cropped exactly the same as mine and include an arrow I added to point to a warning on Google Maps.

Since the image was created by me, for Search Engine Land, and is a transformation of the original Google “work,” the copyright that the Daily Mail is violating belongs to Search Engine Land.
The Financial Post does the same thing, uses my exact image — so they had to have seen my story — but they don’t bother to link over or provide attribution.

I’ll Link To Your Source Document, But Not You

Over at PC World, a different twist. Rather than link to my story, they linked to the source documentation — the lawsuit — that I uploaded to my personal Scribd account.

I created this account on Friday, so it’s not something you’d just stumble upon in the course of independent news gathering. Maybe PC World saw someone else linking to it and so never saw my story.

Then again, as part of the news reporting process, I think tracking down originating sources is important. Where did this document come from? The Scribd file links over to my original story. If you wanted to backtrack the origin of this document (say, perhaps, to know if it was actually real), you’d probably head over to my story.

Either PC World did this, and didn’t think credit was necessary, or it failed to fully fact check the story.

By Ommission, Someone Else Becomes The Source

Regardless of how it happened, the PC World story is an example of something else, how a second party can become the originating source.

That PC World story? CBS News cited it as the source for its own story. That, again, makes you question some of the news reporting that is supposed to go on by mainstream media that often claims it is ripped off by blogs.

CBS simply seems to have summarized the PC World story ending with a link to PC World plus a link to the complain itself — the complaint I uploaded. Clearly no one tried to track down the complaints origin more. No need independently try to verify if the case was real.

That CBS story also flowed out to affiliated CBS news stations, such as here and here.

Over at the Atlantic Wire, PC World again gets cited — but not us. News.com also is cited in that Atlantic Wire round-up of commentary on the case. Despite the fact News.com prominently links to us (thanks!), that doesn’t make it into the Atlantic’s story.

Time Magazine also does the same, linking to the Scribd document and the PC World story.

AOL News did the same thing, linking to the complaint — which was almost certainly found by reading our story — but not to our story itself. As a result, places like the New York Daily News, nineMSN and The Register cite AOL News as the source.

Want to see attribution done right? Over at Inc, they appared to have spotted the PC World story first. But further down, there’s this:

From the case, first reported by SearchEngineLand

Thanks! And thanks to others who linked, including:

• Fortune
• Google Watch
• News.com.au
• TechDirt
• Toronto Star

Semi-thanks to Gizmodo — they linked to Fortune, which linked to us. But hey Gizmodo, next time, show a brother-blog some love and give us a direct link.

The News, It Just Sprang From Our Forehead

Though I’m a traditionally trained reporter, most of my journalism has been online, where documenting how a story has been found is easily done (through links) and often done. Bloggers generally explain how they discovered a news item.

As a results, bloggers also set themselves up for accusations that they’ve just “ripped off” some traditional news outlet. By carefully listing an originating source, and sometimes a “via” source, they expose how news flows.

In contrast, a traditional media outlet typically does not document how a story came to life. It’s all a mystery. News just seems to emerge magically out of thin air in the middle of a newsroom. Or, it’s down to all those hard-working reporters out there defending democracy despite newspapers earning less these days because of all those rip-off bloggers.

For example, the Salt Lake Tribune published the Google Maps story yesterday, three days after our story went up. How did the paper discover the news?
In a lawsuit filed last week in U.S. District Court for Utah…

Well, lawsuits are public. Newspapers regularly check on them, in their areas. In fact, that’s exaclty what Tribune reporter Chris Smart told me, when I called him today to ask about the origin of his story. Smart said the Tribune has a federal courts reporter who checks for filings each day.

I used to work for daily newspapers. I know courts reporters do this. But our story went up late on Friday afternoon Pacific time. How come the Tribune didn’t have its own story then? A full day had passed from when the case was filed to when it could have been written up. But it wasn’t.

I know, becasue I’d checked Google News several times on Friday. No one other than Search Engine Land had published anything about this case.

So did the reporter come in on Saturday, Sunday or Monday — over a holiday weekend? — and check the records?

There was some discussion between Chris and someone else in the newsroom, then I was handed over to the federal courts reporter herself. She eventually said that someone in the newsroom heard a rumor about this case, and she was called in to help locate it on Monday using the PACER system.

Now let’s imagine how the Tribune’s story would have looked, if that fact had been reported:

After hearing a rumor about a case involving Google Maps, which someone saw on TV or read on a blog or we don’t really know where, we checked court records ourselves to find the case which says….

Whatever rumor the Tribune heard, that finally got them to cover a story three days late in their own backyard, that rumor started with our story.As a result, the Tribune became the originating source as cited by places such as About.com, the San Francisco Business Times and elsewhere.

Beyond the Tribune, there are plenty of other places where the story was just discovered out of the blue, apparently:

• KSL TV & Newsradio
• DB Techno
• ChannelWeb
• Metro

I especially like how this happens over at The Sun. The story there, by “Staff Reporter,” gives no clue about how a British tabloid owned by News Corp came across a story that happened over 5,000 miles away. Wire report? Saw it on a blog? Is there a Sun reporter based in Park City, Utah?

We’ll Cite You, But Not Link To You

Mashable reported on our story, and like a reputable blog, they linked to us. But Mashable’s content appears to be syndicated into places like the Sydney Morning Herald — and our link got dropped in that.

That’s bad for us, as we lose traffic. It’s also bad for Sydney Morning Herald readers, who may want to read our original story.

Related to this, both Fox News Memphis and Fox News LA cite Mashablefor their story, which makes me think all Fox News affiliates are sharing this piece. Since Mashable is credited, was it too hard cite Search Engine Land as the original source.

The Salt Lake Tribune also gets cited, which underscores a point I made earlier. Instead of original reporting going on, plenty of mainstream publications are happy to simply “echo chamber” a story that originated on a blog in the way blogs are often accused of doing to mainstream publications.

And Now, It’s From The AP
The Associated Press has filed on the story. Here’s the entire thing so far, which I’m going to reprint. I feel this is allowed by fair use, as it’s required to show the entire thing in order to fully comment about it:

PARK CITY, Utah (AP) — A woman who says she relied on Google for walking directions in Utah that got her hit on a major roadway has filed a lawsuit against the Internet company claiming it supplied unsafe directions.

Lauren Rosenberg filed the $100,000 lawsuit Thursday in U.S. District Court in Utah. It also names a motorist she says hit her.

A Google spokeswoman also did not return a message from The Associated Press.seeking comment.

Rosenberg says she used her BlackBerry to download walking directions from Google Maps between two Park City addresses.

The Los Angeles County resident claims the directions led her to walk through Park City on a road without sidewalks that she says isn’t safe for pedestrians.

Rosenberg couldn’t be reached Tuesday. Her attorneys did not return messages.

As with the Tribune, where’s the information about how the AP discovered this story? Did the reporter come across someone else writing about it? If so, how about a credit? And if so, did they actually pull the case itself from PACER? Or did they download the document I put out there, like everyone else?

Speaking of the Tribune, that paper is owned by MediaNewsGroup, which is led by Dean Singleton, who is also chairman of the Associated Press. Singleton and the AP have been vocal that blogs often rip them off for news content.

My Do Newspapers Owe Google “Fair Share” Fees For Researching Stories? also has another example of a story that emerged from blogs and into the AP wire without attribution.
I think that if the AP or traditional publications like the Salt Lake Tribune documented exactly how they “found” news in the way blogs do, there’d be a fair reassessment of just how much flows back and forth news flows.

That brings me back to another piece I wrote last year, Blogs & Mainstream Media: We Can & Do Get Along. I’d like to see a lot less finger-pointing and much more acknowledgement that the origin of news is a messy business.

So why point fingers in this case? To help keep things even. I think it’s very well known how traditional sources get cited by alternative ones. But while the opposite is true, that’s a story that’s rarely illustrated.

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